The best kind of marketing is built on thorough, accessible data. But what are the metrics that truly measure how your app is stacking up against the goals you set?
Mobile app marketing is about interacting with your users through their entire lifecycle -- from when they first hear about your app, to when they become a loyal and regular user. To do this effectively, you have to figure out who will use your app, where to find those people, what to say to them, and what they want from you. According to the Mobile Marketing Association’s study on marketing effectiveness in mobile apps, we should be spending more, as much as 7-9% (depending on overall app involvement), of our marketing budgets on mobile.