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Digital marketing in 2021
In this computer age, everything is digital, including marketing.
Our marketing trends have changed widely in the past few years, with now digital marketing to boom as a necessity for any domain.
With every information to be searched at the tip of the fingers, digital marketing makes businesses to connect with customers easier.
Everyone, ranging from top multi-national companies to single person managed business require digital marketing.
Be it food industry, or even making origami can be amplified by it.
When someone takes a video of doing the origami and share it on Facebook and Instagram, it reaches more people.
Even a simple act of marketing like registering business in Google and declaring location in Google maps can serve. When a small food-stall has their business location pinned in Google maps, their customers can rate and review.
It is needless to say that it’ll be more impactful to have a proper website and active social media pages.
Nowadays every business is having a Facebook page, Instagram account. Although having a proper website is not done by everyone, it is currently increasing as a trend.
Website and social media are pillars of marketing which no-one can avoid in 2021.
How digital marketing helps small business?
Wondering how to grow your Business?
Digital marketing is a way by which a business can reach more customers. Nowadays all business have an online presence, so that customers can know about the business irrespective of location. By this way, small businesses can sell their products or services online; Or it will allow the customers to reach the actual business location for doing the same, but easier
A Small business can grow their online visibility via digital marketing. All they need to do is branding. Branding involves, for the business to have a unique logo which will distinguish it from other brands, a mission statement that is apt for the business and setting a consistent theme for all marketing that the business does. For example, ‘comfort’ can be the consistent theme for a business of clothing field.
Through Digital Marketing, even small businesses can grow their exposure as well as profits. Consider, if a business is registered in Google My Business, its location will be accessible by all. Through its review feature, the online positive reviews will allow customers to trust the business more. This will result in favorable preference of the business by the new customers, who come to know of the business for the first time through online search. It also allows existing or old customers to rate the business too. In turn it will allow more customers to prefer the business.
Overall, Digital Marketing can serve small business a lot to grow their business.
Digital Marketing before and after Corona:
Digital marketing before Corona:
There was both online and offline customers, which made it not completely necessary to be doing digital marketing. Many people search reviews online, before buying any product. Still, there were also people who go to shops directly without relying on online services.
Digital marketing after Corona:
As people are locked in their homes, with very minimum chances to go out, people are made to shop online more than ever before. So, most businesses are compelled to be present online, for them to reach any customers. As everyone started doing business online, for one to stand out, it becomes necessary to do digital marketing. Digital marketing in the recent times, i.e., during and after CODVID, has consistently grown to be a major field of growth. Businesses, be it big or small, have started promoting their business online via digital marketing. In the recent trends, searching products online, has grown from ‘for many purposes’ to ‘most of the needs’, as people are forced to be in their homes, this became an expected behavior.
Just like how people’s behavior changed, the requirements for successfully running a business also changes, making digital marketing to be a very essential need.
Statistics:
- 1.66 billion people shop online each year.
- You can expect about 67% more leads every month if your brand has a blog (compared to ones that don’t!).
- 71% of consumers who have had a good social media service experience with a brand is likely to recommend it to others.
- 93% of brands claim to have gotten a new customer from a video posted on one of their social media channels.
- Companies that blog get 55% more web traffic.
Artificial Intelligence
What is AI?
Artificial intelligence (AI) is truly a revolutionary feat of computer science, set to become a core component of all modern software over the coming years and decades. This presents a threat but also an opportunity. AI will be deployed to augment both defensive and offensive cyber operations. Additionally, new means of cyber attack will be invented to take advantage of the particular weaknesses of AI technology. Finally, the importance of data will be amplified by AI’s appetite for large amounts of training data, redefining how we must think about data protection. Prudent governance at the global level will be essential to ensure that this era-defining technology will bring about broadly shared safety and prosperity.
Robotics
What is Robotics?
Robotics is a branch of engineering that involves the conception, design, manufacture, and operation of robots. This field overlaps with electronics, computer science, artificial intelligence, mechatronics, nanotechnology and bioengineering.
What is IOT? How does it work?
The Internet of Things is an emerging topic of technical, social, and economic significance. Consumer products, durable goods, cars and trucks, industrial and utility components, sensors, and other everyday objects are being combined with Internet connectivity and powerful data analytic capabilities that promise to transform the way we work, live, and play. Projections for the impact of IoT on the Internet and economy are impressive, with some anticipating as many as 100 billion connected IoT devices and a global economic impact of more than $11 trillion by 2025.
At the same time, however, the Internet of Things raises significant challenges that could stand in the way of realizing its potential benefits. Attention-grabbing headlines about the hacking of Internet-connected devices, surveillance concerns, and privacy fears already have captured public attention. Technical challenges remain and new policy, legal and development challenges are emerging.
This overview document is designed to help the Internet Society community navigate the dialogue surrounding the Internet of Things in light of the competing predictions about its promises and perils. The Internet of Things engages a broad set of ideas that are complex and intertwined from different perspectives. Key concepts that serve as a foundation for exploring the opportunities and challenges of IoT include:
IoT Definitions: The term Internet of Things generally refers to scenarios where network connectivity and computing capability extends to objects, sensors and everyday items not normally considered computers, allowing these devices to generate, exchange and consume data with minimal human intervention. There is, however, no single, universal definition.
Enabling Technologies: The concept of combining computers, sensors, and networks to monitor and control devices has existed for decades. The recent confluence of several technology market trends, however, is bringing the Internet of Things closer to widespread reality. These include Ubiquitous Connectivity, Widespread Adoption of IP-based Networking, Computing Economics, Miniaturization, Advances in Data Analytics, and the Rise of Cloud Computing.
Connectivity Models: IoT implementations use different technical communications models, each with its own characteristics. Four common communications models described by the Internet Architecture Board include: Device-to-Device, Device-to-Cloud, Device-to-Gateway, and Back-End Data-Sharing. These models highlight the flexibility in the ways that IoT devices can connect and provide value to the user.
Transformational Potential: If the projections and trends towards IoT become reality, it may force a shift in thinking about the implications and issues in a world where the most common interaction with the Internet comes from passive engagement with connected objects rather than active engagement with content. The potential realization of this outcome – a “hyperconnected world” — is testament to the general-purpose nature of the Internet architecture itself, which does not place inherent limitations on the applications or services that can make use of the technology.
Five key IoT issue areas are examined to explore some of the most pressing challenges and questions related to the technology. These include security; privacy; interoperability and standards; legal, regulatory, and rights; and emerging economies and development.
Google Maps’ new Visual Positioning System fixes navigation
Google’s new innovative Visual Positioning System that gave a novel looks to the presentmaps navigation technology? This mind blowing update in the navigation world is creating a wave in life style of people all around the world. With this new technology, Google Maps can make use of the user’s phone camera to spot your surroundings and visually converse your direction right in front of your eyes.
How it works?
VPS uses Google’s extensive back-end data and your device’s camera to analyze the surroundings where you are in. The greater accuracy of the features makes it really easy for them to identify where you are.
- First of all, the button should be tapped to activate the visual view. Following, simply point your device’s camera to the preferred destination to see the relevant info.
- The surroundings will be displayed with an overlay of Maps data for close by business and there will be arrows pointed in the direction where you have to go.
- You can also see a small map displayed on the bottom side which acts as a reminder for where you are headed.
- VPS retrieves its data from the surrounding buildings and landmarks where you are in rather than completely relying on satellite location that erases the possible flaws with GPS.
- Google even has plans to put a character on the particular screen to give users a feel of an augmented reality tour guide. In the demo, they tried the navigation experience with a small fox.
How to Use VPS for Business?
When Visual Positioning System will get flourished worldwide, many sectors are going to get benefitted in some way or the other and business industry will be one major area. Let us see how.
- They can make use of the possibilities of the visual navigation system to help customers to be in their front doors without many hassles.
- Filling out your Google business profile is the key as customers can see information about your business through Google’s Visual Positioning System service.
- You all know about how AR uses digital virtual presentations to help business enterprises to enhance physical real life scenarios. The Visual Positioning System technology allows businesses to take their customers to have a virtual visit to the store or product repository.
Conclusion
We have moved to an era from where we used to ask the people on the way to check if the navigation is correct to checking on the phone using GPS to confirm the route. The innovations are opening a new world of navigation where your device visually communicates the route. This is giving clear hints that we can expect much more on the years to come.
FACEBOOK LAUNCHES NEW APP
Facebook Wants to Pay You to Answer Social Media Questions
Facebook has launched an app called ‘Viewpoints’ that claims to be a “market research app”. that will pay people for participating in its surveys, tasks and research aimed at gathering insights from users to improve its use insights from the app to improve its products including Facebook, Instagram, WhatsApp, Portal, and Oculus.Once you set up a Facebook Viewpoints account, you will be invited to join programmes.Before each programme, It will explain what information will be collected, how it will be used and how many points you will receive for completing the programme.It will let you know how many points you need in order to receive a payment, and every time you reach that amount of points, you will receive a payment sent directly to your PayPal account.
“When you join Facebook Viewpoints, we’ll ask for information like your name, email address, country of residence, date of birth and gender. We may ask you to share additional information, like your location, to qualify you for individual programmes,” Facebook Product Manager Erez Naveh says that the information collected from this survey will help the company build products to “limit the negative impacts of social media and enhance the benefits.” Once signed up, you’ll receive invites to join programs. The first available program is a survey that investigates how social media affects your well-being. The stated goal is to “build better products that aim to limit the negative impacts of social media and enhance the benefits.”It also says it will let you know what information it’s collecting, how it will be used, and how many points you’ll earn for completing the program. The well-being survey, for instance, takes 15 minutes to complete and earns you 1,000 points, which equates to five bucks.
Features to be noted in action
Additional information such as location will also be asked to ensure whether one is eligible for the program. Then there’s the usual Facebook boilerplate text about privacy stating, “We won’t sell your information from this app to third parties. We also won’t publicly share your Facebook Viewpoints activity on Facebook or on other accounts you’ve linked without your permission.” But hey, it’s Facebook which doesn’t have the best track record in this area. It also says that users can end their participation at any time.
Before Viewpoints, Facebook had 'Study' that paid users for providing their app usage data. The social media giant has said that the information will not be used to target ads and neither will it be shared with third-party companies. Before Study, there was 'Facebook Research' that paid 13-17-year-old teenagers around $20 to install a VPN on their smart phones, which would allow Facebook to get complete access to their phone's data. However, the social media giant pulled the app down after controversy. The company says it won’t sell your Viewpoints information to third parties or publicly share your activity without your permission, but keep in mind the company doesn’t have great track record with keeping your data private.
The app is available to download from your respective app store . It is meant for users who are 18 years and older in the US. It said that it will provide additional ways for people to register and then eventually expand to new countries.
SOCIAL MEDIA MARKETING
Energy Soft Solutions,is the best Social Media marketing in Trichy .We are doing Digital Marketing for many clients to upgrade in their sector of business.The social medias are the amazing platform for the promotion of the website ,product or service.It is becoming more popular for practitioners and researchers.
The major social media platforms are Facebook,Instagram,Twitter,LinkedIn,Pinterest,Youtube and Snapchat etc.This involves publishing great content on your social media platforms for sharing your thoughts,engaging your followers ,analyzing results and also running social media platforms.
The major five core pillars of Social Media Marketing are
- Strategy
- Planning and Publishing
- Listing and Engagement
- Analytics and Reporting
- Advertising
Make your goals and get focus on the content to follow and share it to the groups for more leads or sales or customers.
The strength of the integrated knowledge in the Social Medias can also grow
- Increased brand awareness
- Inbound traffic
- Increased search engine rankings
- Higher conversion rates
- More brand authority
- Cost effective
Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium.These are the systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
Make your own business in the Google search. But Digital Marketing is a little different from other topics because things change very quickly and rapidly, which means that you have to keep practicing it. With more practical experience your understanding of the digital marketing concepts will become stronger over time. But you learn and stop practicing, what you have learned will not have any value as time goes on.
Advantages on marketing
- It is generally cheaper than offline-marketing
- You can target your desirable location for advertising your products
- It is the fastest method of marketing
- You get high Return on Investment
- Increase brand awareness
You might know each and everything consists of both the advantages and disadvantages. So, here are some of the disadvantages of having digital marketing.
- You need skilled and trained professional for marketing
- There is high competition on digital marketing field
- There might occur privacy and security issues
- You get many negative comments and feedback
Make your business in Google Search and get more customers for your business through Digital Marketing in the Energy Soft Solutions .